VIDEO: Interview With Mr. Magazine

Rex Hammock at custom publisher Hammock Inc. sat down with Samir “Mr. Magazine” Husni, better known as the head of the journalism department at the University of Mississippi. The resulting 4-minute video is Husni on everything from magazine launches to choosing a good title to what students think of magazines.

A highlight: “To create something completely out of the blue, something that there’s nothing like it on the marketplace, means one of two things. Either so many other people have tried it and failed, or you are a genius.”

He also talks about the endless creativity of magazine companies—who’d have guessed there’d be a new mag launched called “Aprons” or “Irish Quilts?” (On the latter: “You’d better buy a lot of green threads.”)

Good stuff.