Vice Media Launches Health Vertical

Vice just keeps growing.

Screen Shot 2016-11-18 at 8.54.52 AMVice Media has expanded its digital offerings with the launch of Tonic, a vertical dedicated to health and wellness.

“Anyone who has ever been to a hospital, tried to get in shape, or attempted to navigate our byzantine healthcare system knows that the pursuit of health is at best an imperfect process,” said Tonic editor in chief Kate Lowenstein, in a statement. “Tonic will acknowledge this with frank, informative stories about both personal health and also the big-picture issues.”

In addition to Lowenstein, Tonic’s masthead includes Pulitzer-Prize winning author and physician Siddhartha Mukherjee as editor at large; Vice co-president Andrew Creighton as publisher; former Men’s Health senior editor Mike Darling as managing editor; and former Village Voice contributor Rajul Punjabi as wellness editor.