Broadly—which goes live later this summer—will be video-heavy, with content covering politics, sex and fashion. It will also feature lots of ads for Unilever products, like Dove.
Here is a fantastic quote from Unilever’s chief marketing and communications officer:
We believe that Broadly can drive purposeful, authentic and lasting conversations with our consumers, particularly the worldwide community of young women who can now engage with content that focuses on what matters most to them.
The purpose, of course, is to sell women more crap, like Noxzema. Or TreSemmé. Or Sunsilk. Or Ben & Jerry’s. The possibilities are endless!
According to The Guardian, Broadly will be overseen by Vice director of content Tracie Egan Morrissey and publisher Shanon Kelley. Good luck to them.
(Image: The Guardian/Ben Pier/Vice)