Vibe Redesigns, Slashing Trim Size

With a backdrop of rising paper costs and declining advertising, Vibe is downsizing. The hip-hop monthly will switch to a smaller trim size as it redesigns with the October issue, on sale Sept. 16. Vibe also cut its rate base, to 800,000 from 850,000 starting in July.
The new look, under the direction of Luke Hayman of design firm Pentagram, coincides with the music magazine