Viacom, Microsoft Partner

As 2007 draws to a close, Viacom is increasingly focusing its efforts in the digital arena, particularly with regards to software. On the heels of their announcement of a gaming deal with Jerry Bruckheimer, Viacom has entered a five year $500 million advertising and content partnership with Microsoft, the world’s largest software maker. As part of the deal, Microsoft’s Atlas — a part of its new, record-breaking acquisition of aQuantive — will become the ad server of Viacom’s online properties.

Microsoft will also gain access to New York based Viacom’s television and film content to be distributed via MSN and Xbox 360. Viacom also announced that they will work to become the ”preferred publishing partner” on Microsoft’s casual gaming platforms.

At 12:47 p.m. Viacom shares were up 0.70 percent to $43.37. Microsoft shares, by contrast, were down 0.55 percent to $34.54.