Verizon Moving Its Branded Social Network to a Facebook Page

In an interesting sign of the times, major US mobile phone carrier Verizon is moving its Verizon Community social network from the Verizon website over to the Verizon page on Facebook. Verizon Community, which let users write blogs, post photos, and discuss in forums, will close. In an email to members last week, Verizon wrote:

In an ongoing effort to provide our users with the most dynamic and feature rich community experience, we have decided to join our Verizon Community at beginning on June 16th, at which time the Verizon Community at site will close.

We would like to thank all of our members for their continued support of and participation in the Verizon Community.  We have enjoyed reading your posts and blogs and we are glad that we were able to provide you with a place to meet new friends and share photos from your lives.

As we make the transition to joining the Verizon Community on Facebook, we invite you to start copying and saving your posts, blogs, photos, and friends list as soon as possible.

Facebook is working on a major upgrade to Pages to make them more compelling for businesses to build a deep presence on Facebook. We’ll have more details as they become available. Clearly, Verizon decided that trying to run its own branded social network wasn’t worth the effort.