US Teens Not In Global Cool Clique
The GenWorld Teen Study recently conducted by Energy BBDO asked teens from around the world what they value. According to study author Chip Walker, it sounds like MySpace:
“The drive to be yourself, establish your own personal image, and connect with like-minded peers is behind many of the trends we see with this generation, from blogging, personal websites, personal networks and personal media creation, where teens create and publish their own poetry, music and movies online.”
Teens
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