Twitter Names VP of Global Media

Ross Hoffman gets a promotion.

Twitter has named Ross Hoffman its vp of global media. Hoffman has been with Twitter since 2010, most recently as senior director of brand strategy.

“This year we’re focused on delivering on five product priorities—refining our core service, live-streaming video, creators, safety, and developers—as well as recruiting great talent,” a Twitter spokesperson told Recode. “We’ve successfully increased our shipping cadence on our core service and have asked some of our top leaders to take on key roles in the other priority areas.”

Prior to joining Twitter, Hoffman worked for YouTube.