Twitter has rolled out a new tool for advertisers dubbed objective-based campaigns that let marketers set up, measure and optimize promos. The social site’s new tools let marketers manage their campaigns based on goals like driving either Web traffic, app installs or increasing followers.
Once an advertiser picks a key performance indicator, the tool recommends the best ad format. Advertisers can also crop images and swap out the creative on ads through the new tool. The idea is that Twitter advertisers will have quicker access to change ads on the fly based on specific promotions or campaigns.
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