75% of Twitter Users Purchase Products Online Each Month [STUDY]

Yesterday Twitter announced its entrance into the e-commerce business with its new ‘buy’ button, which allows users to make purchases directly through Twitter via a single click.

Twitter’s timing couldn’t have been any better, as a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users.

GlobalWebIndex found that 75 percent of 16-64 year-olds active on Twitter have made an online purchase in the last month, compared to 67 percent of all internet users.

The survey also found that while people are still far more likely to buy via a PC or laptop, Twitter users appear to be more comfortable making purchases via a mobile device or tablet than others.

(Source: GlobalWebIndex.)