Tweeting Like It’s 1999

Catherine Giotto is a 25-year-old newspaper reporter whose Twitter bio says she tweets about life on the cops beat in Silicon Valley. She watches “That 70s Show.” She has aspirations to work at a bigger daily. Oh yeah — she’s also tweeting from 1999.

Giotto is the fictional creation of  Rebecca Wallace, a California newspaper editor who has decided to go back to the good old days for newspapers — apparently that’s 1999 — and tweet about it.

Since late October, the account @reporter1999 has sent hundreds of tweets describing what life was like back in 1999. In a way, the tweets are little love notes to the newspaper industry of “old.” A time when there were at least four competing newspapers in a city and they each had enough staff to send a reporter to cover a house fire.

The Twitter stream isn’t too different from reading that of a present-day reporter. Giotto tweets about going to boring meetings, her boyfriend and links to news stories, like this one.

The differences are subtle and many relate to pop culture. Giotto doesn’t think Napster will last. She has a pager instead of a cell phone. Her newsroom only has one computer hooked up to the Internet. Some things are exactly the same. Reporters still have to work on holidays. We all want to scoop the competition. It’s common to get rubber bands thrown at you. The police scanner is invaluable.

At first, there wasn’t a lot of information available on Wallace, who remains anonymous on @reporter1999’s Tumblr page. There, the editor describes herself as a “San Francisco Bay Area journalist who fondly remembers the days when the newspaper industry wasn’t collapsing in on itself.”

Wallace, who was unveiled as the editor in a post by the Daily Dot, told the online publication that she decided to stick with Giotto for @reporter1999 after using her as the main character in her novel, “Smiling at Strangers.” In an email interview with 10,000 Words, Wallace explained why she chose to set the book and the Twitter account in the dotcom boom.

“[I]t’s such a rich time period for exploration about how different life was in the newspaper business,” Wallace said. “It’s not that long ago, really, so there is a lot for today’s journalists to relate to in Catherine’s everyday life: the joy of getting an exclusive, for example, or the frustration of being sent out on a stupid story.”

“But so much has changed. For instance, when I was a newsroom intern, I had to go down to the police and fire stations every Friday to flip through the incident logs and write down anything interesting that had happened in the previous week. Of course now you can get all that online, but you don’t end up being such a familiar face in the stations.”