Trump Gets Endorsement From Son-In-Law’s Publication

The New York Observer picks Trump. Surprised?

The image the New York Observer chooses to accompany its endorsement of Donald Trump for the Republican nomination shows a scene from lower Manhattan, white truck as the focal point. There’s a simple message spray-painted in blue on the back: Trump 2016. Subtext: Populism!

The reason the paper endorsed Trump is not, according to the editorial board, because it is owned by Trump son-in-law Jared Kushner, husband of Ivanka Trump, but rather, because Trump has given “millions of disillusioned Americans a renewed sense of purpose and opportunity.”

What follows is not a clearly articulated list of Trump’s proposed policies, because he’s never really had much in the way of specifics other than, you know, wall! But that’s OK, because Trump is selling something bigger than “14-point proposals or an SAT-like cramming of policy details.” He’s selling optimism. Also, “faith and leadership. Faith that Americans have the will to craft a brighter future, and the leadership to make it happen.” But without those studious details.

There is also, in this endorsement that often feels like it’s on preemptive defense, several paragraphs devoted to criticizing the media and elites, not to mention media elites, who “failed to recognize that Mr. Trump’s success is the result of one thing—optimism.”

Additional ground covered includes: Trump’s business acumen; polls; Ronald Reagan; success, except where Trump has failed, which is like success anyway, because, in the words of Robert Kennedy (chosen by the Observer, not by us), “Only those who dare to fail greatly can ever achieve greatly.”

And, most important of all, making America great again. Here it is, in the mantle-of-Reagan closer:

In 1980 Ronald Reagan said, “The time is now for strong leadership,” and by 1984 was able to declare, “It is morning again in America.” Today, Donald Trump says it is time to make America great again. We agree.