Triathlete Gets A New Leader

Triathlete magazine has hired Julia Beeson Polloreno as editor-in-chief of the magazine, the company announced last night.

Polloreno was previously senior editor of San Diego Magazine and has been competing in triathlons herself since 2000. She starts immediately.

Statement from Triathlete parent company The Competitor Group after the jump.

San Diego, CA – March 11, 2010 – The Competitor Group (CGI) today announced that Julia Beeson Polloreno has been appointed Editor-in-Chief of Triathlete, the world’s leading multisport magazine.

“Julia is an extraordinarily talented editor and writer and brings a real passion for the sport and triathlon lifestyle to the pages of Triathlete,” said Andrew R. Hersam, EVP of Media at CGI. “As an accomplished triathlete, she has a deep understanding of our audience. This, paired with her experience delivering engaging, ambitious service and narrative edit, makes her a perfect match. She and Editorial Director T.J. Murphy will form a remarkably dynamic team to lead the title to new levels of success.”

Previously senior editor of San Diego Magazine, Julia has an impressive and award-winning track record in publishing. The San Diego Press Club has recognized her with multiple first-place feature writing awards, and she has also received top honors from the Society of Professional Journalists.

“The opportunity to help guide Triathlete into a new, innovative era and make it the ultimate resource and gathering place for a growing community of triathletes is incredibly exciting,” said Polloreno, an Ironman finisher and competitive triathlete since 2000. “Considering both my magazine background and personal passion for the sport and lifestyle, it’s truly a dream fit.”

A Stanford University graduate, Polloreno takes up her new role effective immediately. She will oversee the monthly magazine’s content and production, while reporting to T.J. Murphy.

“Participation in multisport continues to rise at a dramatic pace,” noted Murphy, also Editorial Director of CGI’s Inside Triathlon. “The most vital mission of Triathlete is to connect with and serve our readers, and by doing so inspire the sport’s continued growth. The team is excited to work with an editor of Julia’s leadership ability and experience to realize this mission.”

Founded in 1983, Triathlete magazine is the world’s largest multisport publication with a monthly circulation of more than 60,000. It also engages its active audience every day at

About Triathlete Magazine
For over 20 years Triathlete Magazine has been the leading voice of triathlon worldwide. Triathlete is the largest triathlon magazine in the world and its readers come from the 500,000 athletes in the U.S. who annually compete in multisport events. Triathlete strives to inspire the rapidly growing community of triathletes across the country and around the world. With editorial excellence that offers training tips, travel advice, event coverage and news; Triathlete celebrates and captures the essence of the multisport lifestyle. For more information, visit

About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlons. CGI owns and operates 36 national events delivering more than 300,000 professional and amateur participants in 2010. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and has recently launched an online endurance community at, delivering over 1.5 million monthly unique visitors and 25 million page views. Further information about Competitor and its media properties can be found at