Today‘s 4th Hour Could Give Ann Curry Room To Explore ‘Robotrippin’ In-Depth

NBC is close to adding a long-mulled fourth hour to the Today Show to address “a chronic problem for NBC” — keeping viewers from drifting off to other channels.

The fourth hour will also give Today‘s producers room to air those fluff pieces that they just don’t have enough room for in hour three.

  • WITH ONE HOUR MORE, ‘TODAY’ TO BE FOUR [NYP]