Toby Daniels on What Inspired Him to Create Social Media Week

Toby Daniels, co-founder and CEO of Crowdcentric, talks Social Media Week and what his company is doing to help people collaborate.


Toby Daniels is an entrepreneur with a passion for innovation, emerging tech and all things social. He’s the co-founder and CEO of Crowdcentric, whose mission is to help people and organizations collaborate. The company achieves this by holding media conferences and developing web and mobile products.

Daniels is also the founder of Social Media Week, taking place as we speak (Feb 17 to 21). The event has spread exponentially since it began and now takes place in more than 30 cities around the world, bringing together more than 100,000 people offline. So how did Daniels come up with the idea in the first place? An election, of all things:


I had a simple goal of bringing people together to share ideas for how social media was changing society, business and culture. Inspired by the presidential election in 2008, for which social media played an integral role, I wanted to make the conversation about the societal changes that social media could bring about, as much as the business and cultural implications. We’ve seen local teams convene government officials in Lagos, Nigeria; musicians and actors in Los Angeles and agency heads in Bogota, Colombia, who have connected, engaged and shared their experiences and expertise with the rest of the world.

To hear more about Daniels, including details on Crowdcentric’s crowdfunding initiatives, read: So What Do You Do, Toby Daniels, CEO of Crowdcentric and Founder of Social Media Week?