Time Warner CEO Jeff Bewkes: HBO On Demand Coming to 'All Broadband Devices'

On Time Warner’s second quarter earnings call today, CEO Jeff Bewkes says that HBO content would be available on-demand on “all broadband devices” soon, likely within the next year.

What does Bewkes mean by “all broadband devices?” That is unclear, but a safe bet would be a dedicated application on mobile devices like the Apple iPhone and iPad.

And when he refers to HBO on demand content, he is likely referring to HBO Go, the pay cable network’s “TV Everywhere” authentication effort.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in