Time Magazine Milks Cover Photo of Breastfeeding L.A. Mom

Media mission accomplished.

As Time magazine managing editor Rick Stengel explained earlier today to Forbes blogger Jeff Bercovici, “the whole point of a magazine cover is to get your attention.” Even if, as is the case with the May 21 issue, the person depicted on the cover is not actually featured in the accompanying article.

That’s Jamie Lynn Grumet, 26-year-old L.A. mom of two, pictured with her nearly four-year-old biological son Aram. Although she didn’t make the print edition, she does merit a Q&A on the magazine’s website.

Either

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