TIME Cover: Optimism

May 26, 2011

TIME‘s cover this week: The Science of Optimism
HOPE ISN’T RATIONAL–SO WHY ARE HUMANS WIRED FOR IT?

Inside: TIME’S White House Correspondent Michael Scherer reports from inside Obama’s Chicago Campaign HQ: Interviews with David Plouffe and David Axeldrod. Plouffe says: “I can’t tell you what a gift, if we use it properly, this year is. If we don’t, shame on us.” Read the full story here.

TIME Cover: Optimism

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

How These Cannes Winners Utilized the 7 Basic Plots of Storytelling

Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3

NRATV Shuts Down, Further Severing Ties Between the NRA and Its Longtime Agency

Arnold Schwarzenegger Kicks ‘Gas’ as a Used Car Salesman in This Parody for Electric Vehicles

It’s Nearly Impossible to Revive Dead Retailers, but Investors Are Trying

Meat Made From Veggies? Nah, Arby’s Would Rather Invent Veggies Made From Meat

Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop

TIME Cover: Optimism

EDITOR'S PICKS

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

How These Cannes Winners Utilized the 7 Basic Plots of Storytelling

Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3

NRATV Shuts Down, Further Severing Ties Between the NRA and Its Longtime Agency

Arnold Schwarzenegger Kicks ‘Gas’ as a Used Car Salesman in This Parody for Electric Vehicles

It’s Nearly Impossible to Revive Dead Retailers, but Investors Are Trying

Meat Made From Veggies? Nah, Arby’s Would Rather Invent Veggies Made From Meat

Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop