TIME Cover: Optimism

May 26, 2011

TIME‘s cover this week: The Science of Optimism
HOPE ISN’T RATIONAL–SO WHY ARE HUMANS WIRED FOR IT?

Inside: TIME’S White House Correspondent Michael Scherer reports from inside Obama’s Chicago Campaign HQ: Interviews with David Plouffe and David Axeldrod. Plouffe says: “I can’t tell you what a gift, if we use it properly, this year is. If we don’t, shame on us.” Read the full story here.

TIME Cover: Optimism

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity

Ogilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming

Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLanden

This Ad Captures the One Thing Every Millennial's Dad Does

TIME Cover: Optimism

EDITOR'S PICKS

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity

Ogilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming

Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLanden

This Ad Captures the One Thing Every Millennial's Dad Does