Thrillist Hires Joe Keohane to Lead Longform Vertical

A great hire.

Screen Shot 2015-04-14 at 2.48.12 PMThrillist is the latest publisher to jump into the longform boom. The company is launching a longform features vertical, and has hired Joe Keohane as its first features editor.

Keohane most recently served as Esquire’s articles editor. He previously served as editor-in-chief of Hemispheres. Keohane’s writing has appeared in New York, The New York Times, The New Republic and more.

The typical Thrillist article is anywhere between 500 and 1,000 words. Keohane’s vertical will include pieces that run 2,000 words or more. The first Thrillist longform feature will publish Friday, and focus on the true stories of female chefs and the many challenges they face in a male-dominant industry.

“We’re launching this vertical because there are legitimately amazing stories that we’ve wanted to tell our audience for years but we haven’t had the structure in place to do so,” said Ben Robinson, editorial director of Thrillist. “Joe is just the wizard that we’ve been looking for to build this thing out and we know our guys are going to really enjoy the new stories coming their way soon.”