This or That? The Art of Bracketology

By way of AdFreak, we found this piece over at Slate, which relates to a new book of the same title, “The Enlightened Bracketologist,” by Mark Reiter and Richard Sandomir. The book (and the piece) are about why we like to rate things. Which is better? What would you want more? This or that? That’s what the book wants to go into. And to pique your interest, they’ve included some really great brackets on the site, including, the Ad Slogans Bracket and the Film Deaths Bracket.