In three years, Function of Beauty, a direct-to-consumer haircare company, has not only sold its millionth bottle but it has essentially created a million different products, as each bottle is customized.
According to Zahir Dossa, CEO and co-founder of Function of Beauty, the company didn’t even start marketing the product until October 2016 (which is when it debuted in the market), and has spent $10 million to create a production facility that can scale and fill each of these bottles.
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