Exploding Mobile Audience Triggers The Week Website Redesign

In the past year, the site's mobile page views have increased by 30 million

BenFruminTheWeekIt’s by now a familiar battle cry. Digital content is ever-increasingly being consumed in the palms of Smartphone owner hands. And those palms must be greased.

From the top of a weekend welcome-to-the-new-site post by theweek.com EIC Ben Frumin (pictured):

So if the content is mostly the same, why did we redesign the site? A few key reasons:

Because you’re using different devices. In 2013, we had 14.4 million visits from mobile devices. In 2014, that number skyrocketed to 43.3

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