Exploding Mobile Audience Triggers The Week Website Redesign

In the past year, the site's mobile page views have increased by 30 million

BenFruminTheWeekIt’s by now a familiar battle cry. Digital content is ever-increasingly being consumed in the palms of Smartphone owner hands. And those palms must be greased.

From the top of a weekend welcome-to-the-new-site post by theweek.com EIC Ben Frumin (pictured):

So if the content is mostly the same, why did we redesign the site? A few key reasons:

Because you’re using different devices. In 2013, we had 14.4 million visits from mobile devices. In 2014, that number skyrocketed to 43.3 million. We saw similar growth on tablets, too.

Talk about a 300% increase wagging the 100% dog. Impressive. Overall, Frumin writes that unique visitors have grown from 2.5 million in 2012 to 4.5 million in 2013 to nearly 10 million in 2014. And unlike some other, recent mobile-driven redesigns, this one is as pleasant to navigate from the view of a desktop window.

To read the three other key reasons cited by Frumin for this 52-weeks-in-the-making overhaul, click here.

[Portrait of Frumin via: theweek.com]