Rolls Out ETF Profits continues to add to its growing collection of paid subscription products.

The Wall Street/finance-centric site has launched ETF Profits, a new content product aimed at investors who specialize in exchange-traded funds. Access to the new stand-alone site ( will cost users $399 per year.

ETF Profits is just the latest premium content product to come from The Street—one of the few Web publishers outside of The Wall Street Journal able to get users to pay for its specialized content. According to CEO Daryl Otte, two-thirds of the company’s revenue is generated from subscriptions.

Earlier this year, the company rolled out the paid channel OptionsProfits. Like that site, ETF Profits features original market analysis from 10 trading experts, news coverage and exclusive weekly recommendations.