The Ticker: Twitter’s ‘Non-Douchey’ IPO; Hunger Games Q&A; PR Measurement; Optimized Content

BetaBeat: Twitter’s IPO Is Today, But Don’t Expect Any Lame or Douchey Parties

BuzzFeed: The Small but Incredibly Important Difference Between Facebook and Twitter

Facebook Live: Watch This Q&A with Hunger Games Stars and Director

The Hub: Has AirPR Cracked the Measurement Code?

Cision: 10 Tips to Optimize Your Content (Registration Required)