The Ticker: Pope Hits 10M; Media Loves Conferences; McD’s Dumps Heinz; PR Innovation; More Layoffs

Reuters: “Patron Saint of PR” Pope Francis Celebrates Reaching 10M Followers on Twitter

The New York Times: Struggling Media Companies Embrace Conferences to Raise Money

Boing Boing: McDonald’s Dumps Heinz Ketchup over ex-Burger King CEO

Weber Shandwick: VIDEO: Paul Holmes of The Holmes Report Talks PR Innovation

Seattle TimesWaggener Edstrom Lays off 5% of Staff Due to Microsoft Reorganization