The Tapper Touch: 1 Subject Line = Slew of Headlines

You’ve likely seen the stories flying around today about ABC’s Jake Tapper and his emails to Governor Mark Sanford’s communications director, Joel Sawyer the day before the Governor announced his affair. They were published by The State newspaper in South Carolina.

Here are the cliffs notes:

One email had a subject line: “NBC spot was slimy.” The body stated “For the record, I think the TODAY show spot was pretty insulting…”

In another email he forwarded a tweet from MTP‘s David Gregory:

U should be concerned when “your wife” says that she doesn’t know where you are but isn’t concerned

That’s it. But that forwarded tweet and one line email has triggered a frenzy of blog posts. Here are just a few:

HuffPo twisted Tapper’s email subject line (NBC spot was slimy) into a more scandalous headline: “Jake Tapper Called NBC “Slimy” In E-Mail To Mark Sanford’s Office

Our sister, TVNewser: What’s Jake Got Against NBC News

Media Matters: ABC’s Jake Tapper was “carrying some water when he emailed Mark Sanford’s office and complained about NBC’s “slimy coverage”

Politico‘s Michael Calderone was the only blogger that I found to offer anything more than my cliffs notes:

And Tapper responded in an email to POLITICO:

“Busted. In retrospect, the story I was referring to wasn’t slimy enough — at that moment the only ones who knew of the governor’s affair were Sanford, his wife, his mistress, and the State newspaper. But I shouldn’t have said that, and I’ll try to leave the media criticism to others from now on.”

And at the end of the day, I ask “so what?”

A reporter buttered up a source by bashing a competitive network…

ABC’s WH correspondent has (shhh) opinions and analyzes his competitor’s coverage…

Jake Tapper is an expert copy and paster…

And Jake, “for the record” I guarantee anyone reading this post has said or done a lot more for a lot less. I give it a “meh” on a scale of “meh” to “mer.”