The Seven (Or Whatever) Habits Of Highly Effective Corporate Bloggers
Let’s say you’re a big company and you want to get in on this Employment Branding thing. Good idea.
Let’s say you want to do this by having some of your staffers blog. Good idea, again!
But who will you choose to blog?
Christina Capadona-Schmitz, assistant vice president and consultant at PR 20/20, provides some tips: It’s not always the “writers” who are the best bloggers, she says. “Look beyond the usual suspects, and find the resources and hidden talents that lie within corporate walls.”
She
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