The Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers

Spend for online spots is expected to top $19 billion in 2020

Video: John Tejada/Josh Rios; Editor: Breana Mallamaci

With the digital video ad spend expected to grow $4 billion in the next four years, there’s a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that audience into customers. In this episode of Adweek’s The Pivot, we look at four of the most effective digital ad formats today.