The OK! Shakeup

Yesterday, a post came into our inbox from Aaron Gell of suggesting a conspiracy afoot at OK! magazine. Turns out, the British mag spin-off, which has been blowing through editors recently, is planning an upscale revamp that would make the magazine more like Elle. Gell surmised the reorganization was the result of an “evil pact” between OK!‘s publisher Lori Burgess and Jason Oliver Nixon, an editorial consultant. Both once worked at Niche Media and, according to her LinkedIn profile, Burgess is working with Nixon at the luxury consulting company he founded, LXJ360.

Hours later, Gell and others reported that OK! editor-in-chief Katie Caperton (named to the position just two months ago) had been fired, along with some other staff members. Is this all part of Burgess’s rebranding efforts or some personal vendetta against Caperton and her loyal staffers?

We’ve put out requests for information to OK!‘s publicist and Caperton, but if you have any tips or info about who got canned yesterday and why, please put it in the anonymous tip box at the right or email us.

Update: OK!‘s publicist Brian Strong sent us a statement confirming Caperton’s exit, “effective today.” Although no replacement has been named, “there is an executive editorial team managing OK!‘s new initiatives and goals,” he said. However, he hasn’t yet elaborated on what those “initiatives and goals” are exactly. (If we hear from him, we’ll let you know)

Second Update: Strong says celebrity news will remain “at the core of the brand,” and the staff will be working on “developing and integrating important enhancements that reflect a heightened focus on style.”

More of Brian’s statement, and a list of some new hires at OK! after the jump.

From publicist Brian Strong:

With staffing additions being made on both coasts*, several highlight a bolstering of resources in the west coast bureau. The aim is to add individuals to the OK! team that strengthen Hollywood access and add a new perspective to the expanded offerings, emphasizing OK!‘s enhanced sensibility and style. Here and in editions across the world, [OK! owner] Northern & Shell is committed to producing premium magazines, 22 globally, that celebrate exclusive celebrity access and lifestyle content at the root of the OK! brand. Advertising pages are up 18% year-to-date, market share has increased 5% over the same period, and the magazine looks forward to building on this momentum.

* Recent team appointments include:
– Jason Oliver Nixon, Creative Director
– Juliet Gray, East Coast Executive Editor
– Amy Connell, Managing Editor
– Four additional team members have been added in L.A. and there are more to be announced in both NY and LA in coming weeks