The New York Times Launches TV Show

The New York Times is preparing to launch a weekly half-hour show called NYTV, which will feature lifestyle segments edited by Times staffers. The show premieres next Monday at 8:30 pm on something called NYC Media, a channel we’ve never heard of before.

But that’s not the point. The point is, that much like Times Cinema – the paper’s programming shown at movie theaters – NYTV shows dedication to furthering the brand. Gerald Marzorati, Assistant Managing Editor for the Times, tells

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