The Naked Cowboy Vs. The Candy Company
Times Square’s Naked Cowboy is suing Mars Inc. for copyright infringement over an M&M’s ad. The Cowboy, real name Robert Burck, is peeved over an M&M’s video billboard in Times Square portraying an M&M cowboy:
Last week Burck filed a lawsuit in federal court in Manhattan against Mars Inc., the candy goliath, demanding more than $6 million on grounds of trademark infringement. For months, according to Burck and his lawyers, Mars used a cartoon character based on the Naked Cowboy in a video billboard outside its M&M’s World store on Broadway, just three blocks north of 45th Street and Broadway, Burck’s performance spot of choice.
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