The Movie Whisperer
In Calendar today the LAT profiles focus group king Kevin Goetz, trailing him as he applies his listening skills to a test audience for the Jane Fonda-starrer ‘Monster-in-Law.’ It’s a rare look at the specific impact that audience testing can have on the content of a movie:
After “Monster-in-Law” was over, Goetz oversaw a focus group of 20 carefully selected moviegoers who spent roughly half an hour critiquing the movie.
Under Goetz’s careful questioning, it soon became apparent that a big chunk of the group found Fonda’s character unlikable, and nearly everybody had problems with the ending of the movie.
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