The Long and Winding Road…to News

Michael Kinsley, in his Saturday column (brilliantly titled “Black and White and Dead All Over”), discussed the long and arduous process by which that precious newspaper gets into your hands each morning and what that means for the future of newspapers in an Internet age.

    But it is hard to believe that there will be room in the economy for delivering news by the Rube Goldberg process described above. That doesn’t mean newspapers are toast. After all, they’ve got the brand names. You gotta trust something called the “Post-Intelligencer” more than something called “Yahoo” or “Google,” don’t you? No, seriously, don’t you? Okay, how old did you say you are?

In Kinsley’s last paragraph, he addresses an idea that has been tossed about recently, especially here in DC:

    There is even hope for newspapers in the very absurdity of their current methods of production and distribution. What customers pay for a newspaper doesn’t cover the cost of the paper, let alone the attendant folderol. Without these costs, even zero revenue from customers would be a good deal for newspapers, if advertisers go along. Which they might. Maybe. Don’t you think? Please?