The Hill: If you can't win the day, win the overnight!?

After reading for the fifth time Francine McMahon’s announcement of  The Hill‘s cutting-edge, new “Overnight” eNewsletter, I’m left completely confused.  Apparently the product is a late-night wrap-up of the day’s top stories yet the tag line reads: “Why find out tomorrow, when you can know tonight?”  Is The Hill’s publisher suggesting that most people read yesterday’s news today?  If so, I think I may have solved a major business problem for her publication…

Perhaps a better slogan would be: If you can’t win the day, win the overnight!  Catchy, no?

Announcement from McMahon below:

As THE HILL continues to innovate in print and online, there is a new product we think will especially help you do your job.

We