The Good, the Bad and the Ugly of Prime Day

Despite downsides, more new members joined than ever

An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day.

Nevertheless, the ecommerce platform was at the ready with a statement lauding the 48-hour sale as “the largest shopping event in Amazon history,” with more than 1 million deals and 175 million items purchased.

As usual, the platform shared little outside of cherrypicked stats, like how Prime members worldwide saved more than $1 billion throughout Prime Day, but it also said the two-day sale “surpassed the previous Black Friday and Cyber Monday combined.”

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