The Face That Launched A Thousand…Um…Signs

There’s been a growing buzz about Gary Hustwit’s upcoming documentary, Helvetica, which is not so much about just the typeface itself, how it was designed and such, but rather, how it spread so widely, and how, not just Helvetica, but typefaces of all kinds, influence our lives. It sounds really terrific, from just even the topic alone to the really amazing group of designers they interviewed for the film. So, if our use of slightly fewer than fifteen adjectives that are essentially just stand-ins for “oh, neato!” in these past couple of paragraphs are any indication, then we suppose that means we’re now including ourselves in the buzz. Here’s a quick synopsis:

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about the choices and aesthetics behind their use of type.