The Atlantic Debuts New A&Q Page

And announces a coming ad campaign.

That’s not a typo in the headline. The Atlantic introduced A&Q today, an answer-focused section of its site that questions conventional wisdom on issues ranging from mass incarceration to government research and development. While A&Q reads as “answer and question,” the title of TheAtlantic.com deputy editor Matt Thompson‘s explanatory note about the project—Answers, Questioned—is a more fitting description of the project’s aim.

“The Internet is filled with answers to life’s conundrums,” he writes. “Many of those answers are helpful, and a great many are suspect, or insufficient, or just wrong.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in