That’s What M/M Are…M’m M’m Good


Are they artists with clients? Are they designers with representation? The New York Times Magazine profiles Paris firm M/M in a pretty article about their uncategorizability. We’re happy just to be invited along for the ride with the way too-froid-for-école kids. “The Strong Not So Silent Type” are Mathias Augustyniak and Michael Amzalag, who utter awesome French-infused zingers like this quotable about Craigslist:

“The reality they produce has nothing to do with the reality we are in,” Augustyniak continues. “We are crossing many realities. Then you enter this world with no visual culture.”

No visual culture, hear that web? Maybe something was lost in translation.