Teens Say: 17% have an iPhone, 22% have (access to) a Tablet
Business Insider looked at a bi-annaul survey high school students conducted by investment bank Piper Jaffray and focused on the finding that:
One-Third Of Teens Plan To Buy An iPhone Soon
Looking at the same data, I was initially surprised to note that more teens reported having access to tablet (22%) than own an iPhone (17%). However, looking at the way it is worded and considering the nature of phones and tablets, the percentages make more sense.
iPhone: The question asks if the teen owns an iPhone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in