Syfy's Dave Howe Discusses The Network's Digital Strategy
Syfy’s audience has a lot of early adopters, so it makes sense that the cable network would be making an aggressive play online and in new media.
We sat down with Syfy President Dave Howe to talk about the network’s digital strategy, as well as the efforts it is making in the videogame arena.
Syfy has been busy revamping its network of blogs, launching them as standalone sites separate from Syfy.com.
“In terms of our web strategy, we want to create a portfolio of standalone sites that all hang together, and cross fertilize and feed audiences into one another,” Howe says.
He
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in