to Fold Into

That's a wrap.’s disappearance continues. The latest sign that the style site is finished? According to WWD, Condé Nast is transforming into an e-commerce destination and folding any editorial content into’s end was written on the wall last year. In a move that signaled all was not well with the site,’s publisher Matt Rice began reporting to Vogue’s publisher Susan Plagemann. Likewise,’s editor—Dirk Standen—started reporting to Vogue’s editor, Anna Wintour. Then, just a month later,—the print extension of—was folded.

Now, with becoming a shopping site, one question remains: What’s going to happen to’s staffers?

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