SponsorPay Scores Lolapps, King.com In Their Quest To Work With 50% Of US Publishers

Lolapps, one of the top game makers on Facebook with 50 million users, King.com and few other application publishers have recently joined up with SponsorPay to leverage their virtual currency monetization platform. Lolapps alone has over 50 million active users a month and King.com has 15 million monthly active users. This is a great move into the Americas for the European-based SponsorPay, who last month raised $3.8M Euros and predicted they would work with 50% of US Publishers.

The other companies involved in the announcement include gaming portal NHN USA and social games publisher I-Jet, and SponsorPay is going to help those companies monetize traffic outside of the USA. “The quality of SponsorPay’s localized offers clearly stands out. They are simply the best solution for monetizing traffic from all over the world”, said Daniel Chang, Vice President of Business Development at NHN USA.
Finally, SponsorPay is the unique monetization platform for social games of the VZnet Group (former StudiVZ ltd.), a popular European social network with 16.5 million users. “We have decided on SponsorPay because it is the only company that commits to 100% transparent, user-friendly offers and renowned partners. With SponsorPay’s innovative concept we can increase the revenues of our social gaming partners while users of the VZ networks experience real added value”, commented Sebastian Kriese, Manager Strategic Partnerships at VZnet.
Read more about virtual currencies here in our report about how 30% of gamers can’t afford virtual currency and here in Monetizing Through Virtual Currencies: What Video Can Learn from Social Games.