Spin the Agencies of Record

Account news from around the industry.

  • Worldwide Sports & Entertainment picked Cohn & Wolfe as AOR for its Players Cup golf tournament. C&W will handle all PR and social media for the event, which will involve soccer players coached by PGA stars and takes place this June in Singapore. (We hear they’re all as mad as hatters there.)
  • Burson-Marsteller is the second firm signed by Blue Bell Ice Cream, which began the week in crisis mode with a video statement from its CEO on the listeria tragedy. Washington’s kglobal, which had already been working with the company on a previous recall, will continue to do so. (PR Week)
  • Fleishman Hillard announced a new partnership with The Emma L. Bowen Foundation, a group that provides internships for students working with partner companies, in order to “drive greater diversity and career opportunities for people of color within the media and PR industries.”
  • Eastwick of San Francisco will be PR AOR for PowWow, a tech company that helps turn apps mobile (we admit to being completely ignorant on what “True Enterprise Mobilization” might mean).
  • Murphy O’Brien Public Relations signed LA-based PizzaRev as its newest client. The “build your own pizza” chain is franchising and recently partnered with Buffalo Wild Wings to plan the BEST SUPER BOWL PARTY EVER!!