Spin the Agencies of Record
- Formula PR will handle Dunkin’ Donuts’ planned California expansion with a one-year contract as reported in PR Week today. RF|Binder will retain its position as AOR for the chain on the national level as well as in the New York/Boston markets, but Formula beat out seven other firms to win the regional job. The firm will provide “boots on the ground” while the client will presumably hand out after-work treats.
- New York’s King+Company scored three new clients: Friends of Hudson River Park/Hudson River Park Trust, The Lymphoma Research Foundation and The Tourette Syndrome Association.
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