Spin the Agencies of Record


Diffusion PR will be AOR for HiringSolved, the social recruiting tool that allows employers to search applicants via social media profiles.

The move comes just days after Monster announced its acquisition of two competing startups; Diffusion will use national business media and other tools to spread the word about its new client’s data capabilities.

HiringSolved mines active profiles on the major social networks to “provide actionable intelligence to recruiters and hiring managers” while providing you with yet another reason to reinstate that personal rule about tweeting after midnight on weekends.


The makers of prescription medication Osphena™ (ospemifene) have signed Lippe Taylor as agency of record.

As a “pioneer in marketing to women”, the agency makes an ideal partner to promote a drug designed to treat certain side-effects of menopause. Lippe Taylor will work to better educate both medical professionals and the general public about a condition that receives far too little press attention and to help the drug-maker pursue partnerships with other groups.

While we will never use Osphena, expert testimony holds it to be far more effective and convenient than the Lucille Bluth “five martini breakfast” treatment.


Terra Public Relations of Wyoming will serve as agency of record for Hi-Tec outdoor footwear.

Terra has a history of working with progressive brands in the outdoor/athletic/sustainability sectors. The signing comes as Hi-Tec prepares to celebrate its 40th anniversary as the leader in footwear for lightweight hiking and related outdoor adventures, including all iterations of the Bonnaroo, Burning Man and assorted bluegrass music festivals.


Beyond Sport United signed M&C Saatchi Sport & Entertainment as its communications agency for the fourth consecutive year.

The UK-based Beyond Sport helps teams from a wide range of leagues follow best practices related to philanthropy and other community/social responsibility efforts. Each year the group holds a summit where speakers and practitioners from inside and outside the pro sports world gather to speak, listen and do the networking/partnership thing.

This year the event will occur Wednesday, June 11th at Yankee Stadium—just in time for the second leg of Derek Jeter’s humblebrag farewell tour.