Spanish Social Media and Sports
Interesting piece by Fox News Latino’s Maria Burns Ortiz, noting that despite the obvious widespread reach of Spanish language social media, few sports teams have taken advantage of that audience. While English social media outreach is nearly omnipresent, only the MLB’s Boston Red Sox and NBA’s Orlando Magic have stepped up their games when it comes to Spanish social media.
Considering the prevalence of social media use among both U.S. Hispanics and users in Latin America, appealing to this audience through these networks would be an easy and effective way to engage fans.
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