Sony Launches Mobile Campaign for Rambo DVD in Oz

rambo.jpgIn support of the July 9 Australian DVD release of the latest Rambo flick, Sony Pictures Home Entertainment has launched an SMS campaign, Mobile Marketer reports.

Sony also hired Dialogue Communications to build a mobile Web site to promote the release. The Rambo site is the first live mobile Web site in Australia to use Dialogue’s Mobile Site Builder.

For the marketing program, consumers can text keywords to shortcodes found on billboards, posters and other Rambo advertisements across Australia. In reply, they’ll receive a link to the interactive mobile site. No word on if fans will get any exclusives along with the link.