Solid Log On Numbers for NCAA Men’s Final

Over half a million fans logged on to the Web to watch the thrilling final game of the NCAA men’s basketball tournament, according to CBS—which enjoyed another record setting year for its live video March Madness on Demand platform.

Monday’s (Apr. 5) game, which saw Duke squeak by Cinderella Butler, drew a total of 575,000 unique users to MMOD, a surge of 70 percent versus last year. A record total of 8.3 million uniques streamed at least part of the 2010 tournament, as hoops fans streamed over 11.7 million total hours of live audio and video footage—an increase of 36 percent.

In addition, the newly enhanced MMOD “Boss Button”—which allowed users at work to hide their workday viewing of the tournament—generated 3.94 million clicks (42 percent more than the 2009 tournament).

CBS’ online streaming success comes just as the network enjoyed a boost in its TV audience.

According to Nielsen, Monday’s finale scored a hefty 16.0 household rating, an increase of 34 percent versus last year.