Social Media Newsfeed: Twitter’s Future | Taylor Swift on Instagram

Twitter's CEO announces coming changes. Taylor Swift is top celebrity on Instagram. These stories, and more, in today's Morning Social Media Newsfeed.

[emailonly]{{{ sbox300x250 }}}[/emailonly]

 Click here to receive the Morning Social Media Newsfeed via email.

Twitter.Logo_-150x150Twitter to Wall Street: We’re Still Bigger Than You Think (Re/code)
Twitter repeated a familiar message to Wall Street analysts Wednesday: We reach a lot more people than our monthly active users count lets on. Twitter has preached this before — multiple times — but on Wednesday at the company’s Analyst Day in San Francisco, Twitter finally provided some figures to back up its claim that monthly active users don’t paint the whole picture when it comes to Twitter’s audience. TechCrunch The social network also announced some coming new features. “Instant Timeline” will jumpstart users with a feed full of interesting content even if they haven’t followed anyone yet. On Twitter’s Analyst Day call, it also announced it would break away from a strictly unfiltered feed with a new “While You Were Away” feature showing the best tweets since you last logged in. TIME Twitter is also planning to introduce more event landing pages, similar to ones used during the World Cup and for NFL football games. Finally, Twitter will soon let users shoot and upload videos from directly within the Twitter app. The Wall Street Journal/Digits Costolo emphasized the importance of bolstering Twitter’s private messaging function, an area where Facebook and other Internet companies have gained strength with separate apps. “I strongly believe private messaging virality is important to our long-term growth,” he said, adding that new changes to messaging will come starting this quarter. Business Insider Costolo had been hammered by pundits for failing to deliver a clear vision. Wednesday he said he wants Twitter to be “the very best way to connect to your world.”

Taylor Swift Channels Kendrick Lamar and Instagram Goes Crazy (Adweek)
In between barbs with Spotify, Taylor Swift is having a pretty good time lately, namely selling millions of digital and physical copies of her new “1989” album. And her big party extends to Instagram, where she appears as the top celebrity for the first time since the Adweek/Shareablee rankings for branded Instagram videos debuted a few months ago.

YouTube Under Pressure to Retain Talent (SocialTimes)
At Re/code’s Code/mobile conference last month, YouTube CEO Susan Wojcicki mentioned the possibility that YouTube would roll out a subscription option for users. How would a subscription model look within YouTube, and how could it impact the video network’s economy and the site’s ability to retain talent?

[emailonly]{{{ jodslot01 }}}[/emailonly]

Small Businesses Step Up Holiday Social Media Game (CBS News)
Monif Clarke didn’t have a social media strategy for her women’s clothing company until this year, when she hired a consultant to help her build one. The holiday social media marketing plan for New York-based Monif C. Plus Sizes includes contests promoted on Facebook with prizes like a $1,000 wardrobe.

#Facebook, #Twitter, #Pinterest, #Instagram: How to Write the Perfect Post [Infographic] (AllTwitter)
At the very least, simply by using proper grammar and punctuation, sourcing your facts and figures, uploading an image, tagging others and using hashtags in your tweets, you will significantly increase the odds that your message will be seen by others and, as importantly, read and shared. Each social network has its own best practices, and this visual from CJG Marketing provides a wealth of tips on how to write perfect posts on Facebook, Twitter, Pinterest, Google+, LinkedIn, Instagram and YouTube.

Microsoft Joins Instagram, Hires Photographer to Travel the World (Mashable)
One of the biggest tech companies in the world joined Instagram on Wednesday. Microsoft will use the account to show all sorts of people — from baristas to surgeons — using its products in their work.