Social Media Newsfeed: Olympics and Social Media | Yahoo-Yelp Partnership

How brands' hashtags are being highjacked at the Olympics. Yahoo and Yelp partner to bring reviews to search. These stories, and more, in today's Morning Social Media Newsfeed.

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OlympicRingsLearn From Coke And McDonald’s Social Media Hate Storm (Business 2 Community)
Recently, both Coke and McDonald’s social media marketing came under fire on Twitter for sponsoring the Sochi games. McDonald’s took the heat first by launching their #CheersToSochi campaign, which was aimed to generate well wishes for the athletes. The New York Times/The Lede The Winter Olympics are underway, and social media is again being used as a stage for expressions of L.G.B.T. rights. Many on social media remarked about the irony of one of the opening musical acts, which was performed by a Russian female pop duo known as t.A.T.u., who were popular with the song “Not Gonna Get Us” in the early part of the last decade. In a video for the song, they had shared a kiss and professed to protect their love despite opposition from society. Mashable Global sponsors of the Winter Olympics are devoting major manpower to their social media campaigns, monitoring the games around the clock and mining the sports events for constant fodder for Vine, Instagram, Twitter and Facebook. But sponsors such as Visa and McDonald’s also may consider logging time to answer their critics, who have hijacked the sponsors’ Olympics-themed Twitter hashtags to protest Russia’s anti-gay crackdown. The Huffington Post UK Clare Balding has been attacked on Twitter for her perceived “sell-out” of presenting television coverage of the Winter Olympics. Some of those on Twitter voiced their opinions that the presenter was putting money before the LGBT cause, which has been so highlighted in the run-up to these Games. ABC News Alexander Broad, 20, a journalism major at Centennial College in Toronto says he’s the mastermind behind the @SochiProblems Twitter account, which has become a hot topic during the early start of 2014 Winter Olympics. The Twitter account highlights the many problems plaguing the Olympics, such as the subpar accommodations, unfinished venues and what appeared to be dirty drinking water at a hotel in Sochi.

Yahoo Reportedly Tapping Yelp for Local Business Data to Improve its Search Engine (The Next Web)
Yahoo has reached a partnership agreement with Yelp to integrate its valuable local business reviews and listings into Yahoo Search, The Wall Street Journal reports. The company is believed to have announced the collaboration internally with plans to implement the feature in the “coming weeks.”

‘Treat Your Customers Like They Own You. Because They Do’ [Infographic] (SocialTimes)
A customer experience report by RightNow found that nearly half of those surveyed believe a company’s credibility can be determined by its website’s design. After reading custom content on a company’s website, 60 percent of customers feel more positive about the company.

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LinkedIn Kills Controversial iPhone Email Feature (The Wall Street Journal/Digits)
LinkedIn is killing a controversial email feature it launched less than four months ago. The software, called Intro, embedded LinkedIn profiles into email received by iPhone users, but it drew criticism from some security experts who worried it could open users up to hackers.

Infographic: Facebook Pages 101 (AllFacebook)
Facebook users thinking about launching pages may find some handy tips in the infographic from financial and tax preparation software company Intuit. Intuit offered basic tips on topics including choosing categories and page names, writing compelling about sections and choosing vanity URLs.

Mother Turns to Social Media to Find Killer of 13-Year-Old Son (CBS Chicago)
On February 19, 2007, 13-year-old Lazerus Jones was beaten to death on a Chicago street corner. But all the flyers, a $10,000 reward and Facebook pleas have turned up few leads and no killer, so this year mother Pamela Jones is soliciting the help of a local rapper and a video photographer to produce a song she’ll blast on social media.

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How to Add More Personality to Your Tweets (AllTwitter)
New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.

Bye Bye Flappy Bird — Popular Game Grounded By its Creator (CNET)
Flappy Bird was removed from app stores on Sunday, just hours after its creator warned that the popular game’s demise was nigh. Dong Nguyen, the app’s creator, tweeted Saturday that he would remove the game from the app stores on Sunday, saying that he was overwhelmed by the game’s success.

A TV President Tweets Out His Directing Debut (LostRemote)
He’s beloved by “Scandal” fans as “Fitz,” as Tony Goldwyn has grown quite a following playing President Fitzgerald Grant on “Scandal.” Goldwyn is now apparently adding more to his plate than just playing the most powerful man on earth.

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